About Me

I’m Russ McBride, an Assistant Professor at the University of California, Merced where I work mostly on the structure of social reality, entrepreneurship, and A.I. My night job involves research on Human Productivity. I’m a former U.S. Pre-Elite Team rower, competitive rock climber, alpine mountaineer, Xterra triathlete, but now I mostly do Crossfit under Nick Fowler of Brute Strength Coaching.